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Airline Logic Doesn’t Work in Cruise Distribution. Here’s What Does...
There Is No Cruise GDS: A Simple map of how cruise distribution really works. The Big Misunderstanding Let’s begin with something that almost always confuses everyone transitioning from the airline industry to cruise sales.In the airline world, you log into Amadeus, Sabre, or Travelport, run a search, and see nearly every airline's flights, fares, availability, and schedules, clean, consolidated, and in one place. People expect the same in cruises.But that’s not how it work

George Athanassiou
2 days ago12 min read


How Cruise Lines Should Rethink Local Market Presence in the Age of Hybrid Sales.
GSAs, PSAs, or Going Direct: How Cruise Lines Should Approach Local Markets? Let me start by being completely honest with you. The cruise industry's approach to market representation is, to put it politely, still finding its way. Unlike airlines, which have decades of established distribution models through GDS (Global Distribution Systems) and now NDC (New Distribution Capability), the cruise world is a bit more... let's say creative in how it handles local market presence a

George Athanassiou
Nov 315 min read


GSAs or not GSAs? A Big Question Airlines Face Today.
GSA, Branch, or Hybrid? Choose the model, don’t let the model choose you. Let me tell you something I've learned after more than 20 years working in airline commercial management across different continents. Every airline, whether it's a giant carrier or a smaller regional player, eventually faces the same critical question: How do we sell our product in markets where we don't have a physical presence? And honestly, there's no single right answer. But there are definitely sm

George Athanassiou
Oct 3117 min read


ANNUAL REPORT: 2025 CRUISE TRAVEL TRENDS
East Med is rising, but only if we fix pricing clarity! Sharing this fresh Cruise Trade News 2025 report and our key takeaways: A ) Most important highlight: People don’t see cruise value clearly. Only 26% think cruise is better value than a land holiday. Extra fees and unclear pricing are the blockers. Fix clarity, win bookings. B ) 5 passenger-trend takeaways: 1. Younger is real. Average age is falling; 32% of 18–34s plan to book in the next 6 months. 2. Destinations: M

Turnkey•Ready Experts Team
Oct 171 min read


LOCAL SALES THAT MATTER! TOP-10 B2B ACTIONS TO OPEN A NEW ROUTE.
HQ designs. Local Sales deliver. No local Sales, no lift! I decided to write this after a recent discussion with a fellow airline...

George Athanassiou
Oct 85 min read


FLY & CRUISE isn't just logistics, IT’S A GROWTH STRATEGY!
The Real Power of Fly & Cruise? It's Commercial. Whether you're a value-driven leisure cruise line expanding into new source markets, or...

George Athanassiou
Jul 255 min read


SO... YOUR AIRLINE PARTNER TALKS NDC? READ THIS BEFORE YOU SIGN ANYTHING.
✈️ NDC is coming to your desk—ready or not.
If you're a travel agent, TMC, OTA, or tour operator, chances are airlines are already pushing NDC content your way. But before you sit at the negotiation table, make sure you actually know what you're signing up for.

George Athanassiou
Jul 33 min read


Not All Sales Reps Sell the Same! Global Brands vs. Local Players: Why Sales Reps In The Travel Industry Need Different Muscles!
When Sales Reps Approaches Don’t Align with the Travel Agency’s Needs. Global brands sales reps follow corporate agendas, local brands...

Turnkey•Ready Experts Team
May 223 min read


"Cruising Isn’t For Me" - 15 Real Client Objections That Kill Cruise Sales & How To Crush Them Like A Pro!
Still think cruising isn't for you? Think again. From "I'll get seasick" to "I'm not old enough," we know those objections aren’t rejections—they’re just misunderstandings. In this article, I break down the 15 most common cruise objections and share practical ways to handle them with confidence and clarity. Let’s turn hesitation into high conversion.

Turnkey•Ready Experts Team
May 125 min read


Airline Sales Reps Beware: These 5 Rookie Mistakes Can Wreck Your Deals!
(Estimated reading time: 2-3 minutes) Representing an airline in today’s competitive marketplace—especially as a GSA or sales...

Turnkey•Ready Experts Team
May 62 min read
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