NDC Is Not What Airlines Promised. And Travel Agents Are Paying the Price. Let me say something that some of my airline colleagues will not enjoy reading. NDC (New Distribution Capability) that IATA launched over a decade ago as the future of airline retailing - has not delivered what it promised. Not fully. Not for everyone. And in many ways, the people who have paid most of the cost and dealt with most of the problems are the very travel agents that airlines need to sell th

Modern Airline Retailing Is Coming... But We Are Still Selling Like It’s 2005! If you ever smiled politely in a meeting while secretly thinking “I have no idea what modern airline retailing really means” then you are exactly the person I had in mind when I wrote this article. If you work in airline sales, if you manage agency relationships, if you are a GSA (General Sales Agent), or if you work in a travel agency (whether TMC - Travel Management Company, OTA - Online Travel A